Digital Exploration: Reimagining Your Property Journey

Posted on: October 9, 2020

Right now, we’re doing almost everything from a distance, but that doesn’t mean you can’t get a realistic, immersive impression of any property that catches your eye. The real estate industry is experiencing a digital transformation. The process of buying and selling a home has dramatically shifted to include a digital experience. With the right technology and tools, you can still tour stunning homes without leaving your home.

Online Impressions

Many begin their property journey online before viewing the home in person. First impressions really matter when it comes to the online experience. Virtual tours and property videos add an additional layer of content to a home’s existing property page on, which already provides beautiful high-resolution photography showcasing every aspect of the home.

Social Media

We have seen an increase of referrals from multiple social media platforms. As part of our innovative social media marketing strategy, every home listed with Sotheby’s International Realty Canada is promoted on Facebook and Instagram. Utilizing tools and features can help gain more exposure for your home. Social platforms like Facebook and Instagram have the ability to host live video sessions so that the agent can broadcast and tour the home, answer questions live, and interact with potential buyers as if they were there. With the new normal in place, social media allows potential buyers to get a preview of the home before inquiring.

Augmented Reality

Reimagine a room in a myriad of configurations without the need for hauling furniture around. Curate by Sotheby’s International Realty℠ makes it possible to conceptualize your rooms in the palm of your hands. By allowing prospective homebuyers to preview any home in their personal taste and style, the Curate app is a powerful tool for sellers and real estate agents looking to increase buyer confidence in the purchasing decision. It also is a powerful tool and alternative for home sellers to stage a home when restrictions are in place. It’s not hard to see how augmented reality opens new doors for visualizing any space.

3D “Walkthroughs”

Now more than ever, many want virtual options when it comes to buying or selling their home. Matterport technology captures every space and creates 3D renderings allowing you to walk through homes from anywhere – from your own home or on your phone.

More than just passing trends, these technological leaps represent a disruption in the home and design industry. It has become a transformative way for people to view homes online. Tour these stunning homes without leaving your home.

This article was originally published on Sotheby’s International Realty’s Extraordinary Living Blog and has been adapted for Sotheby’s International Realty’s Insight Blog. 

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The sale of a significant home is truly noteworthy. To represent a home of distinction requires highly-qualified real estate professionals with global reach and local expertise. Contact us today to start your journey with our team of trusted professionals.